Customer Experience Center

Elevate Customer Engagement with Customer Experience Center Solutions

Customer Experience Centers (CECs), also known as innovation hubs or innovation centers, are pivotal in deepening customer relationships. When you invite a customer to a CEC, you’re offering more than just a tour. You’re providing an interactive immersive experience filled with product showcases, real-world applications, and ready-to-use demos.

 

But why stop at physical CECs. Virtual Experience Centers (VECs) are on the rise, propelled by advancements in immersive technology and GenAI. They offer multi-sensory experience that’s just a click away, any time, anywhere.

 

Crafting these experiences isn’t straightforward. It requires detailed planning and execution. That’s where Digital Apple steps in. We’re your comprehensive solution for designing a physical CEC, curating its content, and branching out into the virtual world with a VEC. From the concept, narrative, content and 3D models to the tech stack that makes it all run smoothly, we’ve got you covered.

Use Cases & Process

Create your Virtual Customer Experience Center (VEC)

Our web-based, immersive Virtual Customer Experience Center (VEC) designed for you allows your prospects to explore your offerings and future innovations as if they were physically present. Guided by AI, visitors interact with exhibits and trigger simulations, gaining a deeper understanding of your solutions.

  • Aligning with Your Goals: We begin by understanding your business objectives, and target audience, and identifying key customer engagement points to craft personalized virtual journeys.
  • 3D Space Creation: Our expertise in 3D design helps us craft the perfect virtual environment for your VEC. Choose from our extensive library of over 50 prebuilt Digital Twins, customize them to fit your narrative, or create brand new models that align with your brand and experience.
  • Immersive Simulations: We focus on key areas within your VEC to create interactive exhibits, allowing visitors to engage in lifelike simulations and truly grasp the value of your offerings.
  • AI-Powered Assistance: Design your virtual AI guide to have real-like, non-scripted conversations in high-quality AI voice with VEC visitors. Trained in your product knowledge, they assist visitors and answer any additional questions during the tour.
  • Robust CMS Platform: Utilize our powerful CMS for scheduled and controlled access to the VEC, offering real-time personalization, efficient role management, and comprehensive analytics tracking

Build your Physical Customer Experience Center (CEC)

Elevate your brand with a state-of-the-art Customer Experience Center (CEC) that blends physical exhibits with digital interactivity. We specialize in visual design, 3D modeling, and creating interactive content, enabling you to establish a CEC that resonates globally and can be extended virtually through a VEC.

  • Planning: Our process begins with an understanding of your business goals and visitor types. We design your CEC to cater to diverse narratives, focusing on creating a dynamic, user-centered environment within your space and budget constraints.
  • 3D Visualization: We develop mood boards for design direction, followed by detailed 3D models and high-quality renders, forming the foundation for your physical and digital build.
  • Engaging Content Creation: We craft compelling content for every touchpoint in your CEC, from interactive videos to industry-specific use cases and immersive case studies, narrating your brand story engagingly.
  • VEC Extension: To reach a global audience, integrate a Virtual Experience Center. This online extension overcomes travel limitations and offers 24/7 accessibility, managed effortlessly through our intuitive CMS

Enhance your existing Customer Experience Center

Is your current CEC in need of a refresh? Whether it’s misaligned with your current goals, lacking in engagement, or simply in need of updated content. Whatever the case, we’re the team you need to breathe new life into your CEC.

  • In-depth Consultation: We analyze the current state of your CEC, identify gaps, and align with your future objectives. Our strategy is tailored to meet stakeholder expectations and revitalize your space.
  • Dynamic Content Revamp: With a decade of B2B content creation experience, we don’t just fill space—we bring your brand and solutions to life. We’ll develop a content strategy that includes interactive videos, industry-targeted use cases, and in-depth immersive case studies to effectively convey your story.
  • VEC Expansion: Expand your reach with a Virtual Experience Center. This digital extension acts as a complement to your physical CEC, offering global accessibility and managed with ease through our user-friendly CMS.

Key Features of CEC and VEC

vs-features
Easy Web Access
Our next-gen cloud streaming technology, available on any device, any browser.
Custom 3D Modelling
Leverage our team's expertise to customize digital twins from our library or create unique 3D models tailored to your specifications.
Interactive Experience Control
Customize your virtual space by defining interactive hotspots, adding engaging simulations, and crafting user interactions.
Modifiable Experience Templates
Effortlessly update, show, or hide various elements like hotspots, exhibits, and media, and save these configurations as reusable templates.
Flexible Media Options
Design dynamic media spots within your virtual environment, easily updated or replaced through the Vmersive platform. Our system supports a wide range of media formats.
Immersive Spatial Collaboration
Enhance user engagement with spatial audio elements, integrated video, and chat functionalities, featuring seamless Microsoft Teams integration for effective communication.
AI Reps
Train your custom mascot in your tone of voice, define its role, and set goals for user interactions. Equip the mascot with knowledge about various solutions.
Advanced AI Analytics
Gain valuable insights into user engagement, including time spent in experiences, media interactions, and overall user behavior..
Efficient User Management
Assign tailored user roles and access levels, including admin, editor for experience modification, event scheduler, and analytics viewer for data insights.
Seamless Integrations
Connect your experience with your website, lead-gen with your CRM, or get real-time data for your virtual experience center.

Resources

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Elevate Your Virtual Customer Experience Center with GenAI Sales Reps

Virtual Experience Centers (VECs) provide a dynamic platform to showcase your innovations and capabilities. However, they can sometimes lack depth due to static, one-dimensional

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September 14, 2023

Metaverse

What is a Virtual Customer Experience Center (VEC)? Why you must build one now?

Picture this: you step into a 3D environment and explore a company’s entire offerings as if you were physically there. Hotspots guide you to

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September 14, 2023

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Building a Customer Experience Center? Physical, Virtual, or Both?

When it comes to building a Customer Experience Center, you’ve got options: Physical, Virtual, or a Hybrid of both. Each has its unique advantages

Blog

September 14, 2023

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What is a Customer Experience Center (CEC)? How to build one ?

Customer Experience Centers (CECs) serve as catalysts for deepening customer relationships. A customer invited to a CEC gets a first-hand experience of interactive showcases,

Blog

September 14, 2023

FAQs

What is the primary purpose of a Customer Experience Center (CEC)?

A Customer Experience Center is designed to showcase a company’s products, innovations, and brand story in an interactive environment. The primary purpose is to deepen customer engagement, provide hands-on experience with products and services, and strengthen customer relationships through a tangible, immersive brand experience.

How does a CEC differ from a traditional showroom or retail space?

Unlike traditional showrooms or retail spaces that focus primarily on product display and sales, a CEC offers a more holistic and immersive brand experience. It integrates interactive technologies, digital content, and storytelling to create a multi-sensory journey that conveys the brand’s values, vision, and innovations, often tailored to specific customer interests and needs.

Can a CEC be effective in B2B contexts?

Absolutely. In B2B scenarios, CECs are extremely effective in demonstrating complex products and solutions understandably and engagingly. They provide a platform for businesses to showcase their technological capabilities, thought leadership, and case studies, facilitating deeper discussions and collaborations with clients and partners.

What is a Virtual Experience Center?

A VEC is a digital environment that vividly showcases your company’s journey, ambitions, and offerings through interactive 3D content, eliminating the need for a physical setup.

Why opt for a Virtual Experience Center?

VECs offer a global platform for product demonstrations and innovation previews, overcoming physical limitations and delivering measurable engagement and conversion metrics to ensure ROI.

What goes into creating a Virtual Experience Center?

Our comprehensive process includes strategic consulting, 3D environment creation using digital twins, programming specialized simulations, customizing AI guides, deploying flexible access systems, and implementing analytics dashboards.

What technologies drive VECs?

Core technologies include photorealistic 3D modeling, accurate interactive simulations, support for XR devices, multilingual voice assistants, robust cloud streaming, flexible content management systems, and integrated analytics.

How do VECs differ from online 3D Models?

VECs transcend traditional 3D models by offering immersive, real-time experiences powered by gaming engines, featuring interactive narratives, voice interfaces, and AR/VR access, creating dynamic, user-tailored journeys.

Are you Ready to Build your Customer Experience Center or Virtual Experience Center

Start a Project

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